Obama's ex campaign manager penning 'The Audacity To Win'
Sun, Dec 7 05:05 PM
Washington, Dec 7 (ANI): U.S president-elect Barack Obama's former campaign manager David Plouffe is writing a book about the historic election victory.
More than 18 publishers have expressed interest in the book.
The book has been tentatively titled The Audacity To Win, a reference to Obama's million-selling The Audacity of Hope, reports Politco.com
Having helped manage one of the most sophisticated and highly praised campaigns ever; Plouffe plans to write about the use of technology, grassroots organizing, crisis management, use of the Web, public relations and personnel.
Plouffe has already reached out to Obama's literary representative, Robert Barnett, to shop the proposal around to publishers. The book will likely be published in the fall of 2009. more
1 comment:
I surely don’t have to tell you what a phenomenal campaign David Plouffe headed up for Barack Obama. Nobody can deny it. It was fascinating! This phenomenon has now become part of American political and e marketing history. During Barack Obama’s acceptance speech he acknowledged Plouffe as the “unsung hero” of the Presidential campaign. I instantly envisioned what could be the most widely used “Buzz” word in marketing today- “PLOUFFED!”.
Imagine this. The next near- perfect marketing campaign is a tremendous success. We will proclaim, “The competition is plouffed again”, blown away by the powerful multi-faceted technology-based marketing storm. This is what has my creative juices flowing. The enormity of what has occurred is mind blowing. Or is it? David Plouffe tentatively calls his book Audacity to Win as a reference to Obama’s The Audacity of Hope. Sure, a lot can happen between now and the book’s release. Even the name could change.. or be a
variation of the one released by the AP. Who knows? A marketing guru avoiding the purchase of “Audacity to Win” in it’s internet domain form (www.) is astonishing! Or could this be grassroots network marketing, Plouffe - style?
This book, whatever title is chosen, will undoubtedly be one of the most successful books of all time. Amazon must be clearing their virtual shelves for The Audacity to Win.
My question to all of you is- was he himself, Plouffed!?
Is this simply marketing genius in its highest form, from the grassroots up!?
What do you think?
http://www.audacitytowin.com
THanks!
Kate
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