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Thursday, May 29, 2008

War of the Dolls: Barbie vs. Bratz

JOHN BERMAN, ANNA WILD, KELLY HAGAN and IMAEYEN IBANGA reports that the makers of Barbie and Bratz are in a heated legal battle.Mattel Inc.'s iconic blond doll and MGA Entertainment Inc., producers of the popular Bratz dolls are in the court to settle the disputes over rights to their dolls.Carter Bryant, the man who designed the nine-inch Bratz dolls, worked at Mattel when he came up with the concept, and therefore it owns the dolls. The Bratz dolls arrived on the scene in 2001. Ever since its arrival Barbie's sales dropped, almost 12 percent,$46.6 million,in the first quarter of this year alone.


The Los Angeles-based MGA claimed that Mattel changed the design of its "My Scene" dolls to more closely resemble Bratz dolls. Though Mattel sued Bryant, the designer of their dolls, but finally settled with their former employee for undisclosed terms.

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